"Just be yourself" is true in marketing as well as adolescence

Does the thought of marketing and advertising intimidate you as a layperson?

Well, there are certainly strategies to learn and metrics to use, but the good news is that any personality type can still succeed in the field.

That’s according to a new book called Marketing Rebellion: The Most Human Company Wins by marketing guru Mark Schaefer.

The premise is probably evident by its subtitle — that connecting with your audience will benefit your business far more than flooding them with flashy ads.

Chris Syme talks more about the book and its principles in a quick episode of the Smart Marketing For Authors podcast.

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