Posted on 07/31/2019 at 11:22 AM by Sadye Scott-Hainchek

No one — not us at Fussy, not the author of the post we’re about to share — will argue that authors shouldn’t use technology to promote their work and data to analyze their ads' success.

That said, marketing and promoting a brand can certainly feel cold, impersonal, even exhausting.

Creative coach Margaret Olat offers advice on how to retain your creative passion and energy at the same time as you focus on strategy and statistics.

Check out the five personal questions to answer while evaluating your marketing efforts on Joanna Penn's blog.

Categories: Behind the scenes

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