Protocol for following up on a PR pitch

The great dilemma in life is how to appropriately follow up on any request you’ve made of another person.

If that person is a media contact and your request is to publicize your book, then Chris Well has advice for you.

Check out his seven guidelines for following up on a PR pitch — how soon, how often, and in what way — in his post on BookWorks.

Wells also opens the piece with a quick checklist to ensure you sent a good pitch, so if you haven’t hit “send” yet, be sure to look over that part, too.

Related posts

• Perfect your pitch to book bloggers

• How to land a guest appearance on a podcast -- and prepare

• Build on the publicity you've already obtained