Posted on September 10, 2019 at 3:52 PM by Sadye Scott-Hainchek

Nonfiction writers have a unique opportunity to promote their books through their authorial expertise.

A random blog post here and there about your book’s topic, though, won’t cut it.

You need to think of your readers as Google users and deliver content they’re seeking, using terms they’ll likely use in a search.

Dorit Sasson, the creator of SEO with Soul, learned that lesson the hard way early on — benefit from her experience on marketing nonfiction books through SEO by reading her guest post on The Creative Penn.

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