Kristine Kathryn Rusch's guide to making a licensing deal

Kristine Kathryn Rusch turns from licensing in to licensing out today, and man, if you read just one post about striking deals, this should be it.

The key takeaways are:

• To make sure you figure out what you want from a deal (and of course Rusch has advice on how to determine that).

• Not to let money be the heart of the deal (though it can and should be a part of the deal).

• And to realize that when someone approaches you with a deal, it means you have something they want.

Head here to learn more (or to Rusch’s earlier posts on the decision tree and money, if you haven’t at least scanned those already).