Posted on 01/20/2020 at 03:00 PM by Sadye Scott-Hainchek

Joanna Penn understands that you may never pitch your book to an agent or publishing company.

That’s more than okay — however, it doesn’t mean you still shouldn’t be able to pitch it.

Because, as her her podcast guest, Kate Harrison, points out, the most general point of a pitch is to reach a potential reader.

And knowing how to do that will empower you to perfect every other marketing aspect of your book, from its title to its hook and beyond.

Read a transcript of Penn’s conversation with Harrison, the author of Pitch Power: Discover what Makes Your Book Irresistible & How to Sell It, on The Creative Penn, where you can also listen to it as well.

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing

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