Posted on 05/07/2020 at 09:00 AM by Sadye Scott-Hainchek

You know that buy-one-get-one is a successful marketing technique — odds are good you’ve been persuaded by it yourself, whether at the grocery store, a certain shoe store, or elsewhere.

But have you thought about using it in your writing career? Or have you tried it and found it lacking?

In either case, Penny Sansevieri is here to help.

She explains the do’s and don’ts of using BOGO offers for books in a post on her Author Marketing Solutions blog.

Categories: Behind the scenes

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