Posted on 05/23/2020 at 12:00 PM by Sadye Scott-Hainchek

Pinterest may not be the first social media site you think of when it comes to book marketing.

But Penny Sansevieri has some compelling statistics on Pinterest usage that might change your mind.

For instance, two-thirds of users are women (who tend to be the primary book buyers) and almost 70 percent of all users have discovered new products on the site.

Convinced? Sansevieri shares how to get started and how to make the best use of Pinterest to market your books on the Author Marketing Experts blog.

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