Posted on 08/04/2020 at 01:22 PM by Sadye Scott-Hainchek

It turns out that even giant tech companies can’t leave marketing tools alone — they too have to tinker.

That said, Penny Sansevieri says she’s fairly pleased with changes that Amazon has recently made to its ad platform.

For instance, keyword suggestions have improved, and you can now see page readers.

Sansevieri shares these and more improvements to Amazon Ads on her Author Marketing Solutions blog.

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Categories: Behind the scenes

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