What authors should consider in a long-term marketing plan

Most of us have long-term goals or dreams, but we’re not always sure how to get there.

For those who dream of a long-lived, successful writing career, having a marketing plan in place is absolutely critical.

That plan, though, is more than reminding yourself to come up with holiday-themed posts in time to share them.

Jane Friedman has three pieces of advice on how to build a career-long marketing foundation: have a website, have a social media outlet on which you can consistently post, and form and nurture key relationships.

She explains more about each pillar of this plan on her website.

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