Two ways to set up a book sales funnel

The phrase “book sales funnel” sounds slick, doesn’t it?

Don’t let that intimidate you, though it is a cool concept; all it means is a set of steps leading readers to buy your book.

So take it from bestselling author Brian Berni — it’s worth setting up.

And, fortunately, he breaks down the four crucial elements of a book sales funnel and shares two book sales funnel templates to assist your efforts, over on Kimberley Grabas’s blog, Your Writer Platform.

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• Using Mailchimp and Bookfunnel to send out freebies

• What can you offer as a reader magnet, beyond a short story?