Penny Sansevieri: Authors can (and should!) still collaborate on marketing

Back in the day, Penny Sansevieri noticed that events with multiple authors always performed better.

The medium may have changed, but the method of maximizing payoff by collaborating hasn’t changed.

Sanseveri shares her favorite ways — all of which are already virtual or can be made so — to collaborate with other authors in order to promote everyone’s career on her Author Marketing Experts blog.

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