Posted on 09/23/2020 at 10:49 AM by Sadye Scott-Hainchek

Feel like your marketing efforts always flop? Cheer up — your problem most likely lies in an area that you can control.

Penny Sansevieri has found that most bad book marketing has its roots in a lack of focus, a misidentification of the right readers, or confusion of what motivates buyers in your genre.

For a deeper dive into how to fix these three shortcomings — and, thus, make your marketing more efficient and effective – head to Author Marketing Experts

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Categories: Behind the scenes

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