Penny Sansevieri: Seek book reviews early and often

After years of reading book-marketing advice, we’re starting to think that the only thing you really need to know about it is to start early and be patient.

Penny Sansevieri recently wrote about how to incorporate reviews into your book marketing plan, and a head start and patience are the foundation of her tips. 

Head to her blog to see what steps to take — both in finding and using those book reviews — once you’ve adopted the right mindset.

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