Posted on 02/26/2021 at 03:00 PM by Sadye Scott-Hainchek

Given how many people love podcasts (guilty as charged!), you probably don’t need convincing to believe that they’re a great way to introduce yourself to possible new fans.

Joanna Penn emphasizes, though, that they’re only as good of a sales tool as you are of a guest.

Fortunately, there are plenty of steps you can take, in advance, to make sure you’re as captivating to the listeners as possible.

Penn shares an excerpt on just that topic from her book Audio for Authors: Podcasting, Audiobooks, and Voice Technologies.

Head to her blog to see how authors can be great podcast guests.

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Categories: Behind the scenes

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