Posted on April 12, 2021 at 10:32 AM by Sadye Scott-Hainchek

Writing and marketing books is quite the task, no matter your audience.

But the children’s genre does present a unique challenge, in that your writing must resonate with readers both young and old — since the latter has the buying power.

Crystal Swain-Bates, the bestselling author of children’s books and the founder of a publishing company, has mastered that delicate balance.

So Joanna Penn invited her onto her Creative Penn podcast to field all the questions about writing and selling children’s books that authors bring to Penn.

You can read a transcript of or listen to the conversation about nailing the message of the book, choosing an illustrator, using print-on-demand, and more at The Creative Penn.

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