Posted on May 12, 2021 at 9:12 AM by Sadye Scott-Hainchek

Orna Ross, director of the Alliance of Independent Authors, has shared an excerpt from her latest book.

The segment from Creative Self-Publishing: ALLi’s Guide to Independent Publishing for Authors and Poets focuses on followers, true fans, and superfans.

Ross first explains the reader journey and a marketing philosophy that enables you to bring them down that path.

Then she discusses true fans and superfans and the economic models that they can fund.

Ross concludes with a discussion of how to create superfans and trouble-shoot your reader journey.

All along the way, she links to podcasts and other resources that take deeper looks at the concepts she’s explaining.

Read the excerpt of Creative Self-Publishing on the ALLi blog.

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Categories: Behind the scenes

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