Posted on July 19, 2021 at 3:36 PM by Sadye Scott-Hainchek
Working hard and working aggressively are both often glamorized.
But, if done all the time, neither is ultimately productive — or healthy.
And as she explains in their conversation, “gentle” doesn’t mean “too nice” or “wimpy.”
Rather, it means being authentic and kind in how you market — not aggressive or hyperbolic.
You can listen to Santacroce and Penn apply gentle marketing to indie publishing or read a transcript of their conversation on Penn’s blog.
In a similar self-care vein, the Alliance of Independent Authors explored the concept of creative rest for writers.
ALLi’s ultimate guide to creative rest identifies a few methods — yes, sleep, but other types of breaks — and shares member experiences with recharging their creative batteries.
Categories: Behind the scenes