Where an author's focus should be at each point of the book cycle

Being an indie author can feel like a juggling act as you try to balance the creative and business sides of releasing a book.

Penny Sansevieri has a suggestion for how to keep your sanity and focus: remember what has priority on your energy during each stage of the process.

During the writing portion, you — the author — are key; during the publishing process, the book takes top billing; and during the marketing phase, readers are front and center.

Sansevieri explains her book planning process in full at her Author Marketing Solutions blog.

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