Posted on 09/16/2021 at 04:00 PM by Sadye Scott-Hainchek

It’s human nature to be drawn to the shiny new thing — and to set it aside once something newer and shinier appears.

But many authors have told Dave Chesson that they suspect more than this is to blame for a drop in Amazon book sales they see after a new release.

So Chesson used some high-tech data collection tools to follow seventy-four recently released books on Amazon and examined the results.

He and his team found that, yes, newer books received some preferential treatment from Amazon, but that the degree certainly varied.

It seemed that books with strong launch strategies that captured readers quickly were able to prolong what Chesson is calling the “honeymoon effect.”

So authors aren’t helpless in this scenario, and Chesson’s post at his Kindlepreneur blog explains how authors can make the most of the Amazon honeymoon effect.

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Categories: Behind the scenes

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