Posted on 10/01/2021 at 11:33 AM by Sadye Scott-Hainchek

The stereotype of a sleazy salesperson doesn’t help the marketing-averse get over their anxieties.

But Penny Sansevieri wants to remind authors that marketing doesn’t have to feel gross — it can even be described as classy.

How is that possible? You don’t focus your messaging on sales; you focus it on the reader experience and reader engagement.

Sansevieri shares a tasteful book-marketing strategy checklist at her Author Marketing Solutions blog.

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Categories: Behind the scenes

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