Posted on 10/01/2021 at 11:33 AM by Sadye Scott-Hainchek
The stereotype of a sleazy salesperson doesn’t help the marketing-averse get over their anxieties.
But Penny Sansevieri wants to remind authors that marketing doesn’t have to feel gross — it can even be described as classy.
How is that possible? You don’t focus your messaging on sales; you focus it on the reader experience and reader engagement.
Sansevieri shares a tasteful book-marketing strategy checklist at her Author Marketing Solutions blog.
Categories: Behind the scenes