How book marketing can be classy and not crass

The stereotype of a sleazy salesperson doesn’t help the marketing-averse get over their anxieties.

But Penny Sansevieri wants to remind authors that marketing doesn’t have to feel gross — it can even be described as classy.

How is that possible? You don’t focus your messaging on sales; you focus it on the reader experience and reader engagement.

Sansevieri shares a tasteful book-marketing strategy checklist at her Author Marketing Solutions blog.

Related posts 

• The do's and don'ts of being an author in a Facebook group 

• Book-marketing moves that will make you look like an amateur