Posted on 01/06/2022 at 03:09 PM by Sadye Scott-Hainchek

The underlying theme of most book marketing advice we see is that authors must meet their readers wherever they are.

So while TikTok might not be the most interesting thing to you, personally, if your readership leans heavily to young women, you might want to open your mind to it. 

Jane Friedman has written about the power of BookTok, especially for young female readers, on her blog, for those curious and/or skeptical.

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Categories: Behind the scenes

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