Posted on 03/02/2022 at 04:03 PM by Sadye Scott-Hainchek
With a certain high-profile basketball tournament around the corner, it seems fitting that Penny Sansevieri has a podcast episode on superfans ready for authors.
In it, she breaks down what a superfan is, how it's different from a street team, and how both are huge players in your branding, marketing, and long-term success.
Sansevieri lists a few of her key points about street teams in a post on her Author Marketing Experts blog, which has both links to the episode ("Rallying Your People: Superfans and Street Teams") and additional resources.
Categories: Behind the scenes