Street teams and superfans: What they are and how to create them

Posted on March 2, 2022 at 4:03 PM by Sadye Scott-Hainchek

With a certain high-profile basketball tournament around the corner, it seems fitting that Penny Sansevieri has a podcast episode on superfans ready for authors.

In it, she breaks down what a superfan is, how it's different from a street team, and how both are huge players in your branding, marketing, and long-term success.

Sansevieri lists a few of her key points about street teams in a post on her Author Marketing Experts blog, which has both links to the episode ("Rallying Your People: Superfans and Street Teams") and additional resources.