Posted on 03/02/2022 at 04:03 PM by Sadye Scott-Hainchek

With a certain high-profile basketball tournament around the corner, it seems fitting that Penny Sansevieri has a podcast episode on superfans ready for authors.

In it, she breaks down what a superfan is, how it's different from a street team, and how both are huge players in your branding, marketing, and long-term success.

Sansevieri lists a few of her key points about street teams in a post on her Author Marketing Experts blog, which has both links to the episode ("Rallying Your People: Superfans and Street Teams") and additional resources.

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Categories: Behind the scenes

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