What's in a name? So very much!

The name of your book is, as discussed earlier on the newswire, incredibly important.

Also important, though not quite as much: the names within your book.

Author Keith Cronin came to reflect on the power of names while watching a newly divorced friend change hers, legally.

And when he thought about it further, he felt that many authors weren't leveraging the power that their characters' names could hold.

Cronin reflects on how you can play with characterization through just names (among other considerations) in a post at Writer Unboxed.

Related posts 

• General and genre-specific character naming tips 

• Put some thought into choosing character names