Penny Sansevieri's guide to reader magnets

Every day, the websites I visit try to offer me something in exchange for my name and email address.

And that's the norm nowadays, for any internet user.

So how do you, as an author, stand out and make people actually decide to provide that information?

Obviously, by having an intriguing offer that's easy to find and claim.

Penny Sansevieri shares advice on how to create a reader magnet that fits that description at her Author Marketing Experts blog.

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