Kris Rusch: Niche marketing is more effective and enjoyable

In previous posts about niche marketing, Kristine Kathryn Rusch introduced the concept.

But, as she notes, discussing what it is and how to do it doesn't convert you into a believer.

So the latest installment of her niche marketing series focuses on why to do it.

In Rusch's opinion, there are external and internal benefits to niche marketing for writers — essentially, it's more effective and enjoyable. (Seriously.)

Head to Kris Writes for her thoughts on the benefits of niche marketing.

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