Increase social media engagement by prolonging its life

Whether in your personal or professional life, you've likely shared a post on social media and wondered why no one ever liked or commented on it.

The good news is, part of that is very much within your control.

Penny Sansevieri and Amy Cornell discuss the issue of social media content's shelf life and how to extend it — thus giving it a better chance of engaging users — in the latest episode of their Book Marketing Tips & Author Success podcast.

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