Posted on September 4, 2024 at 10:00 AM by Sadye Scott-Hainchek

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

  • Making your books accessible and ethical for visually impaired readers: Learn not just why you should make sure your books can be accessed by all types of readers, but also what technology and formatting to use to achieve this (Alliance of Independent Authors). 

  • Writing horror and selling direct: Author David Viergutz discusses how he sells not just a story but an experience, and the specific techniques and attitudes needed for this, in an interview with Joanna Penn (The Creative Penn). 

  • Best marketing investments for readers: ALLi's experts share new research that encourages authors to invest in marketing ... and also their own practical tips for and experience in deciding where to spend that money (Alliance of Independent Authors).

  • Critical questions to ask when vetting publishers: Penny Sansevieri and Amy Cornell explain how to make sure that any deal you sign will involve sufficient marketing for your book (Author Marketing Experts).

Categories: Behind the scenes

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