Business and marketing tips for authors: September 16, 2024

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

Legal woes and questions 

• Streaming scam case breaks new ground: Dan Holloway covered both publishers' latest victory over the Internet Archive and a first-of-its-kind lawsuit over music royalties (Alliance of Independent Authors). 

• Shawline Publishing rebrands in face of author lawsuits: Victoria Strauss warns writers that the company now known as New Found Books Australia has a problematic past (Writer Beware).

• AI and indie authors: Orna Ross and Matty Dalrymple help writers understand rights, ethics, and opportunities in respect to artificial intelligence (Alliance of Independent Authors).

Marketing and publicity

• Top book marketing strategies every author should embrace: Penny Sansevieri and Amy Cornell bring one a popular blog post to life via podcast, while also incorporating useful updates (Author Marketing Experts).

• Choosing book publicity services: Penny Sansevieri provides a road map to help you find the external option to meet your book's specific goals (Author Marketing Experts). 

Business

• Canva price increases cause concerns: Dan Holloway unpacks a recent rate hike from Canva and the fallout among indie authors (Alliance of Independent Authors).

• Lessons learned from 13 years as an author entrepreneur: Joanna Penn describes the major business and brand changes she's made in this phase of her career and how they've paid off (The Creative Penn).

• Pivoting genres and growing an author business: Joanna Penn and Sacha Black discuss the challenges and benefits of shifting your creative approach, your business mindset, or both (The Creative Penn).