Business and marketing tips for authors: October 29, 2024

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

• Dan Holloway's business recap includes news about a $100,000 book prize open to all writers (Alliance of Independent Authors).

• Amazon is winding down the Kindle Vella serialized-story program, with a shutdown date of February 2025 (Engadget).

• Recent complaints about the quality of print-on-demand shouldn't mean that all writers dismiss the service out of hand (Jane Friedman).

• If you describe yourself or your books as "bestselling" or "award-winning" on Amazon, you need to listen to Penny Sansevieri's podcast episode on the retailer's crackdown (Author Marketing Experts).

• There's no need to be on every single social media platform or in every online community; see where your genre's readers typically congregate and focus your marketing efforts there (Writers Helping Writers).

• No matter where you market and how, it's critical to be consistent — and here's how to master that skill (Author Marketing Experts).

• While the business name isn't public and the consequences might simply be temporary, Victoria Strauss is still thrilled to see that a fake literary agency has been shut down (Writer Beware).