Business tips for authors: February 5, 2025

The publishing experts we follow have plenty of business advice to offer.

Here are the ones that we thought were can't-miss for our authors:

• How to get more book publicity as an indie author: Penny Sansevieri reminds you of the difference between publicity and marketing, before offering tips on gaining the former (Author Marketing Experts). 

• Crafting nonfiction books that build your brand and income: Joanna Penn shares her guest appearance on The Biz Book Broadcast, in which she and Liz Scully discuss ways that entrepreneurs can use literature to build authority, bring in new work, and add a revenue stream (The Creative Penn).