Posted on June 5, 2025 at 12:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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The importance of beginning with the end in mind: Liz Alterman explains how not thinking about genre considerations delayed her ability to market her book — and shares how she fixed that initial misstep (Writers Helping Writers).
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The hidden purpose of escapist fiction: Along those lines, Donald Maass reminds writers that characters' aspirations, no matter how far-fetched they may seem in reality, are an artistically admirable way to captivate readers (Writer Unboxed).
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Self-publishing news: Dan Holloway reports on the different ways in which artificial intelligence is being used in the literary world, from strictly curatorial to highly generative (Alliance of Independent Authors).
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How to market an older book: Penny Sansevieri encourages authors to think about marketing their back catalogues as an opportunity to improve on what they did — and, probably, also on what they wrote — previously (Author Marketing Experts).
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Introducing accessibility feature question for ebooks: Amazon has a new feature aimed at helping readers who need accessibility features understand whether your book offers it (Kindle Direct Publishing).
Categories: Behind the scenes