Posted on August 5, 2025 at 11:21 AM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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The best book promo I never planned: When Jen Craven discovered that the copies of her novel had slight printing flaws, she couldn't bear the thought of simply tossing them, so she came up with a marketing campaign around them that turned out to be her most creative promotional tool ever (Jane Friedman).
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A new twist on book marketing scams: Victoria Strauss reports on how generative AI is helping bad actors make the same big, expensive, and empty promises they've long been trying to trick authors with (Writer Beware).
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Publishing news updates: Dan Holloway reports on concerns that the Online Safety Act and EU AI laws are raising for writers and publishers, plus publishers' reaction to the White House's AI action plan (Alliance of Independent Authors).
Categories: Behind the scenes