Posted on August 20, 2025 at 3:30 PM by Sadye Scott-Hainchek
The Author Marketing Experts blog always has great advice to offer.
Here are the posts that we didn't want our authors to miss:
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How your reaction to book reviews affects your career: Penny Sansevieri shares some cautionary tales, as well as some model ones, of authors who responded to readers' reviews publicly and what happened as a consequence.
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How to capture seasonal readers: While this post addresses summer trends, it reminds you that building a generic seasonal template will pay off year round.
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Reaching parents during summer break: In this podcast episode, Sansevieri and her co-host focus specifically on getting the word out about children's literature when school is out.
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How to build a loyal author following: Sansevieri provides a primer on early readers versus street teams versus superfans and explains how to nurture each group for maximum word-of-mouth success.
Categories: Behind the scenes