Posted on October 7, 2025 at 10:00 AM by Sadye Scott-Hainchek
It can be hard to keep on top of all the news sources that aim to help writers.
So here’s a roundup of Penny Sansevieri's blog posts and podcasts that authors might find valuable — but also might've missed earlier — all in one place.
-
Marketing versus book sales: Sansevieri and her podcast co-host, Amy Cornell, explain the differences between these two concepts and why it's actually harmful to conflate the two.
-
Media coverage for authors: Sansevieri spells out how to build a strong foundation for your pitch-making efforts, starting with local outlets, and why it all matters.
-
Amazon's game-changing Goodreads integration: With a Goodreads user's Want-to-Read titles now turning during their Amazon browsing, authors have a powerful tool at their disposal and more incentive to set up giveaways — Sansevieri and Cornell give you several playbooks to maximize their power for you.
-
How email newsletters supercharge author success: If you thought social media was the most effective way to connect with your readers online, think again and hear from Sansevieri and Cornell how to rock your author newsletter.
Categories: Behind the scenes