Posted on January 21, 2026 at 10:15 AM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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How to get your book seen, clicked, and bought on Amazon: Penny Sansevieri unpacks the four pillars of effective marketing on Amazon and identifies some common wrong moves that authors make on the site (Author Marketing Solutions).
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New takes on marketing must-dos: Orna Ross revisits the classic marketing must-dos and addresses how changing technology has affected them; she also provides a self-auditing strategy and a short upgrade list to follow (Alliance of Independent Authors).
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Books versus coffee: Robin Phillips explains why comparing the effort-to-profit ratio of an ebook to that of a cup of coffee at a café ignores the reality of the production and sales processes (Author Help).
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News summary: Dan Holloway reports on three tech stories that involve incorporating audio and visuals with storytelling (Alliance of Independent Authors).
Categories: Behind the scenes