Business and marketing updates for authors: February 12, 2026

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

• Twenty ways to get paid as a writer: Suzy Vadori explains how to make money while promoting your books or while working on the next one (Writers Helping Writers).

• Managing multiple projects: "Author" is just one of the many hats that Kevin J. Anderson wears; he describes how he has balanced projects across his various roles, and across the years, in a discussion with Joanna Penn (The Creative Penn).

• Three tiers of book marketing: Kaira Rouda breaks down key aspects of getting the word out about — and inspiring sales of — your book, along with sharing tough love from successful authors about the necessity of doing them (Writer's Digest).

• News summary: Dan Holloway reports on how Anthropic's Claude will integrate with WordPress and analyzes the literary aspect of Amazon's latest earnings report (Alliance of Independent Authors).

• How indie authors market literary fiction: Many indie authors who write literary fiction feel like typical marketing advice doesn't apply well to their work, so Orna Ross shares her personal approach to marketing literary fiction as a self-published writer (Alliance of Independent Authors).