Posted on March 3, 2026 at 2:00 PM by Sadye Scott-Hainchek
It can be hard to keep on top of all the news sources that aim to help writers.
So here’s a roundup of Penny Sansevieri's blog posts and podcasts that authors might find valuable — but also might've missed earlier — all in one place.
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Why your book marketing isn't working: Authors often think that more marketing is the solution to ads that don't work, but in fact, Sansevieri says, the issue is that the book positioning is incorrect ... meaning more marketing has no positive effects
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How to build author brand loyalty: Sansevieri unpacks why repeat readers are the most valuable ones — and explains how to build that loyalty.
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How to get more book reviews that drive sales: It's not just the volume of reviews that matters; Sansevieri explains that the recency of your reviews also carries serious weight in online marketplaces and helps set you up to receive them.
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