Posted on April 8, 2026 at 1:41 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Member Q&A podcast: Hosts Michael La Ronn and Sacha Black guide authors through a number of battles, such as a closed Amazon or Google account or a traditional publisher who won't return publishing rights, among other tricky topics (Alliance of Independent Authors).
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Substack as a marketing tool for indie authors: Orna Ross offers her thoughts on what the newsletter platform Substack can — and can't — do for indie authors, business-wise (Alliance of Independent Authors).
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What three-star reviews really mean for authors: The anxiety of some fellow writers surrounding mid-level reviews led Linda K. Sienkiewicz to come up with a (comforting) analogy with types of chocolate for five-, four-, and three-star ratings (Jane Friedman).
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The gift of an authentic social media presence: Influencer and now author Kristin T. Lee shares the principles that she thinks have helped her develop a joyful — and widespread — social media presence (Writer's Digest).
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Ten LinkedIn goals for authors: Author and podcaster Debra Eckerling lists the ten practical actions she's taken to polish her LinkedIn profile (Writer's Digest).
Categories: Behind the scenes