Posted on April 24, 2026 at 12:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Where I found my marketing machine: Author Nicole Hackett got the last laugh on the people who poke fun at Facebook mom groups, after she posted in just such a group about her book on Small Business Wednesday (Writer's Digest).
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How authors can stay visible year round: Penny Sansevieri believes that tying your marketing in with a season, holiday, or other event is the best way to keep a book in the public eye without feeling repetitive (Author Marketing Experts).
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Why marketing fails without book positioning: Sansevieri highlights areas in which authors commonly mis-position their books and helps them identify a clearer vision of who their book is for and what it's about (Author Marketing Experts).
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ALLi publishing news updates: Dan Holloway discusses Draft2Digital's new fees and Bookshop.org's record sales on his weekly podcast, and also posted about a book fair's comics business center and Pew's findings on reading habits.
Categories: Behind the scenes