Posted on July 1, 2026 at 2:00 PM by Sadye Scott-Hainchek
It can be hard to keep on top of all the news sources that aim to help writers.
So here’s a roundup of Penny Sansevieri's blog posts and podcasts that authors might find valuable — but also might've missed earlier — all in one place.
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Should you use Amazon's AI translation tool for your books?: Sansevieri covers a number of important factors that authors need to know before deciding to translate their books and sell internationally.
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How to choose the right book marketing company: Sansevieri lists not just twelve questions to ask before hiring a particular company, but also which behaviors are green flags ... and which ones are red flags.
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Comparing your book sales to other authors' is a huge mistake: Sansevieri explains why, exactly, authors shouldn't fixate on this particular number and what they should be taking into consideration instead when measuring their own successes (and struggles).
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Why good books don't always sell: Sansevieri has seen many well-written books fail to gain sales traction; the good news is that the reasons are well within the author's control to correct, and she shares how exactly to do that.
Categories: Behind the scenes