Posted on July 8, 2026 at 4:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Should you use Substack for your author newsletter?: The answer, of course, is that it depends, but Jane Friedman provides the scenarios for which it’s a “yes” and which it’s a “no.”
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What does book marketing actually cost?: Penny Sansevieri provides some average prices for varying types of book marketing as the lead-in to a bigger conversation about what kinds might be right for your goals (Author Marketing Experts).
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Profit, pricing, and publishing strategy: ALLi's business adviser Joe Solari discusses several of the business decisions authors must make, from what price to choose to when to go wide and how to handle print distribution and direct sales (Alliance of Independent Authors).
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Simon and Schuster relaunches Pocket Books: Dan Holloway unpacks the latest iteration of traditional publishing seeking tried-and-true indie authors to boost their rosters (Alliance of Independent Authors).
Categories: Behind the scenes