Posted on July 30, 2026 at 3:28 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Why you should focus on local publicity first: This excerpt from Think Local, Sell Global by Penny Sansevieri also provides guidance on the best local publicity opportunities in your backyard (Jane Friedman).
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Why every author should have a library marketing strategy: Sansevieri, on her own website, has strategies for finding a place for your book — and yourself — in a library (Author Marketing Experts).
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Holiday book marketing starts well before winter: Sansevieri also has a complete guide to, well, making sure your book is positioned to land in a holiday gift guide — and, you guessed it, she reminds you to look local (Author Marketing Experts).
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ALLi news summary: Dan Holloway reports on Simon and Schuster's latest initiative to attract indie authors as well as a new survey on Canadian ebook habits (Alliance of Independent Authors).
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