Posted on August 11, 2026 at 2:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
-
How a debut self-published novel earned five figures in ten weeks: Author Ashli O’Connell shares the steps she took to ensure a strong early showing for her book that didn't rely on Kindle Unlimited, along with the changes she would have made in hindsight (Jane Friedman).
-
How to pitch your novel: K.M. Weiland explains the difference between the heart of a novel and a hook, so that authors understand how to best capture someone's attention when they're describing it (Helping Writers Become Authors).
-
Book marketing case studies: Penny Sansevieri unpacks a number of situations in which her company has assisted writers, with important takeaways for other authors; these include building the right foundation before a book launch, creating stronger media angles for strategic coverage-seeking, relaunching a previously published book, and pivoting an existing book campaign (Author Marketing Experts).
Categories: Behind the scenes