Business and marketing updates for authors: October 15, 2026

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

• Your Q4 book marketing strategy doesn't need more tactics: Amy Cornell encourages authors to focus more on assessing what's actually working for them than on adding more tasks during the year-end push (Author Marketing Experts).

• Book marketing in a changing world: Orna Ross and Joanna Penn discuss the specific techniques and mediums of modern successful marketing and also how to develop a strategy that fits your individual goals, personality, and resources (Alliance of Independent Authors).

• How to optimize your author Facebook page to sell books: Clayton Noblit updates a guide to making sure you're putting your most professional publishing foot forward on this particular social network (Written Word Media).

• Stop being nice in order to level up your writing career: Jessica Berg isn't telling you to alienate people, but rather to set clear goals for yourself versus following what seems to be the publishing path of least resistance (Writer's Digest).

• Artificial intelligence news of note: Dan Holloway links to an interview with the CEO of Pangram, which makes AI-detecting software, and a report finding that AI has cut into ghostwriters' job prospects (Alliance of Independent Authors).

• AI scammers are making publishing scams scarily convincing: Kristen Lamb shares how even a veteran writer with a lifelong interest in emerging technology — not to mention formal education in AI and machine learning — could find an online fraudster to be quite possibly believable (author blog).