Posted on 10/29/2018 at 01:30 PM by Sadye Scott-Hainchek

Frances Caballo may be a social media strategist and manager, but she knows there’s much more to modern book marketing.

Like authors have told us before, your email list is a huge component of your overall marketing strategy, in her eyes.

And she worries that it’s not receiving enough recognition at writing conferences.

Caballo has testimonials and statistics to prove email’s importance as well as tips on how to build your list and make use of it in this recent post.

Categories: Behind the scenes

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