What scheduling app do you use?

Posted on 06/08/2019 at 12:00 PM by Sadye Scott-Hainchek

Frances Caballo’s favorite scheduling app doesn’t support Instagram, so she’s looking to make a change. If you have a favorite...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, Frances Caballo

Take a deeper dive into Instagram Stories and Pinterest

Posted on 05/29/2019 at 03:00 PM by Sadye Scott-Hainchek

We’re virtually hugging Joanna Penn and Frances Caballo right now. Why? Because we were just reminded to get back into...

Categories: Behind the scenes

Tagged As: Frances Caballo, Joanna Penn, Marketing, Social media and websites

Four social-media secrets for authors

Posted on 05/27/2019 at 12:00 PM by Sadye Scott-Hainchek

In honor of the holiday, we’ll share some light reading for those industrious authors who aren’t taking the day off....

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites

All the Instagram advice that Frances Caballo can offer

Posted on 04/23/2019 at 03:00 PM by Sadye Scott-Hainchek

Social media strategist and manager Frances Caballo started a five-part series on Instagram for authors with just the basics, which...

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites

What authors can do with Instagram

Posted on 03/19/2019 at 02:00 PM by Sadye Scott-Hainchek

Instagram is the audiobook of the social media world. That’s to say, experts are growing ever fonder of recommending you...

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites

12 common book-marketing mistakes (and how to fix them)

Posted on 03/06/2019 at 09:58 AM by Sadye Scott-Hainchek

We can’t all be perfect. Especially on the first try. And especially when it comes to something as vast as...

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites

Pinterest for professional writers

Posted on 03/02/2019 at 12:00 PM by Sadye Scott-Hainchek

Pinterest — it’s not just for crafts and recipes anymore! Social media strategist and manager Frances Caballo gives a brief...

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites

Marketing gurus: It's time to embrace videos

Posted on 02/28/2019 at 03:00 PM by Sadye Scott-Hainchek

We’ll take a break from harping on cover design and offering audiobooks to preview what might be our next broken-record...

Categories: Behind the scenes

Tagged As: Frances Caballo, Marketing, Social media and websites, Video

Don't use this word while building an email list

Posted on 12/28/2018 at 02:00 PM by Sadye Scott-Hainchek

Frances Caballo has already explained why you need to market through email as well as social media. Now she has...

Categories: Behind the scenes

Tagged As: Email newsletter, Frances Caballo, Marketing

Don't forget about email marketing

Posted on 10/29/2018 at 01:30 PM by Sadye Scott-Hainchek

Frances Caballo may be a social media strategist and manager, but she knows there’s much more to modern book marketing....

Categories: Behind the scenes

Tagged As: Email newsletter, Frances Caballo, Marketing