Posted on 11/07/2018 at 04:00 PM by Sadye Scott-Hainchek

Book marketing is a marathon, not a sprint — the actual launch shouldn’t be an isolated storm of activity.

Instead, Joel Friedlander wants you to take the long view and work on preselling your book.

Sure, it sounds intense, just like running 26.2 miles does.

But remember, you have plenty of time to do it, and it doesn’t have to be madness at every step.

Check out Friedlander’s advice and other resources on The Book Designer

Categories: Behind the scenes

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