Posted on 11/07/2018 at 04:00 PM by Sadye Scott-Hainchek

Book marketing is a marathon, not a sprint — the actual launch shouldn’t be an isolated storm of activity. I...

Categories: Behind the scenes

Posted on 08/19/2018 at 12:00 PM by Sadye Scott-Hainchek

When you’re a design geek, visiting a bookstore can sometimes be a bit painful. Joel Friedlander and his wife foun...

Categories: Behind the scenes

Tagged As: Design, Joel Friedlander

Posted on 08/01/2018 at 11:00 AM by Sadye Scott-Hainchek

Book bloggers are a popular marketing tool for indie authors, but they only work if you can make a successful pitch to t...

Categories: Behind the scenes

Posted on 07/13/2018 at 02:00 PM by Sadye Scott-Hainchek

Like it or not, we make quality judgments based on appearances. In regards to books, that goes beyond the design of the...

Categories: Behind the scenes

Posted on 06/29/2018 at 05:00 PM by Sadye Scott-Hainchek

Nonfiction writers have a unique opportunity to monetize their books, beyond simply selling the end product. Joel F...

Categories: Behind the scenes