Posted on November 7, 2018 at 4:00 PM by Sadye Scott-Hainchek

Book marketing is a marathon, not a sprint — the actual launch shouldn’t be an isolated storm of activity. Instead,...

Categories: Behind the scenes

Posted on August 19, 2018 at 12:00 PM by Sadye Scott-Hainchek

When you’re a design geek, visiting a bookstore can sometimes be a bit painful. Joel Friedlander and his wife found...

Categories: Behind the scenes

Tagged As: Design, Joel Friedlander

Posted on August 1, 2018 at 11:00 AM by Sadye Scott-Hainchek

Book bloggers are a popular marketing tool for indie authors, but they only work if you can make a successful...

Categories: Behind the scenes

Posted on July 13, 2018 at 2:00 PM by Sadye Scott-Hainchek

Like it or not, we make quality judgments based on appearances. In regards to books, that goes beyond the design...

Categories: Behind the scenes

Posted on June 29, 2018 at 5:00 PM by Sadye Scott-Hainchek

Nonfiction writers have a unique opportunity to monetize their books, beyond simply selling the end product. Joel Friedlander points out...

Categories: Behind the scenes