Posted on 02/18/2019 at 12:53 PM by Sadye Scott-Hainchek

Author Christina McDonald was thrilled to land a book deal, but she quickly realized that without an audience, her novel wouldn’t go very far.

So she set out to build a following online, and within a year, she’d created a mailing list with 6,000 subscribers.

Even if you’re not starting from scratch, you might find a few new bells and whistles to borrow from her step-by-step guide to building a list.

Head to Jane Friedman’s website to check it out.

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Categories: Behind the scenes

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